Holy sh##, WTF are they thinking.  I dont care if its a pure diamond, its a shiftknob.

I think it is ugly, and a tad over priced.

i just ordered one...   ill let you guys know if my car is any faster after i install it.

The best part about this gimmick is since they haven't done anything much to decorate the damn thing they can just melt it down later and re-sell it to a precious metals dealer if noone buys it.  I don't know what the balance is between materials cost and labor, but at that price, I'm betting it's mostly materials + insane markup.

As an aside, I once visited a factory that used small amounts of precious metals in their production process.  Well, they weren't super careful with their raw materials inventory and one day someone misplaced a small sheet of a valuable metal worth about $15,000 and they just couldn't find it anywhere.  Six months later they found out a plant repairman had found it laying around, thought it was a piece of a different, inexpensive metal, and had nailed it over a hole in the roof.   

According to that description, it's 42.72 oz, so that's almost $38k worth of platinum.   Platinum is almost 8 times denser than aluminum so it takes alot more weight-wise.

Still quite a markup, especially considering there can't be a whole lot involved in making the knob...

Last edited by athakur999 (2005-06-21 16:17:00)